HeyBox
HeyBox app is the most popular Steam community in China:
- Over 50 million registered users
- 5 million daily active users
Steam does not support community features in China and the players living here wanted to create a community somewhere. HeyBox responded to this need.
You can link your HeyBox account with Steam. HeyBox allows you to make purchases on your phone and this is crucial for the Chinese market. There are a lot of game reviews on HeyBox too.
There is also a lot of developer information on HeyBox. This can include a lot of competitor information which is nice.
You can also promote your games on HeyBox, there are quite commercial.
Green Man Gaming (GMG)
Based in the UK, GMG sell PC and Xbox game with over 10,000 games on the platform.
GMG has been in operation since 2010 it has a loyal customer based with contracts with over 1,300 publishers.
GMG publishes accounts in the UK and as of the end of 2021 it had a turnover of £41.5m
GMG tend to have great sales year round and some games at a cheaper price than Steam. They also tend to have great bundle discounts.
GMG has a vibrant community that goes deeper than just forums. It includes, news sections, game hubs, blogs and a small review area that lists the staff reviews. It can be more fun to navigate for each game.
GMG has a stats & facts hub that has a lots of data that can help you decide what game is right for you.
Xsolla

Xsolla is a trusted payment and billing platform that provides powerful tools to help digital content providers monetize their products. Founded in 2004 by Shurick Agapitov and its HQ is in LA and currently has over 600 employees.
With offices worldwide, the company facilitates credit card payments, digital wallets, and local payment methods - allowing developers to reach global audiences with ease.
They also offer comprehensive fraud protection services plus an extensive Partner Network featuring third-party advertising solutions, user acquisition analytics and more!
These features make Xsolla the go-to choice for game developers looking to grow their user base while optimizing revenue streams in one fell swoop.
Fanatical
A video game marketplace with over 10,000 games from 1,100 publishers. It is owned by Fandon which is the world's largest fan platform with more than 330 million monthly users.
All gaming keys are generated by the official developers then resold by Fanatical.
Fanatical has over 74,000 reviews on Trustpilot with a positive review score of 4.7. This is excellent.
Fanatical has a good support system and has a 14 day refund policy which is quite nice.
Steam
Steam is a digital distribution platform for video games developed and operated by Valve Corporation. It was launched in 2003 and is the most popular platforms for PC gamers worldwide. The scale of Steam is huge:
- Each month, there are around 120.4 million active monthly players on Steam
- On a daily basis, around 69 million players are on the platform.
- In Jan 2023, Steam peaked at 33 million concurrent users.
- Steam adds about 1.5 million users each month.
- It has over 46,000 games online
- 95% of the users of steam are on the Windows OS